Kirby Porter is a sports entrepreneur and brand builder, currently serving as the Chief Brand Officer at Unrivaled, a league built in collaboration with the biggest stars in women’s basketball.

Prior to Unrivaled, Porter was the founder of New Game Labs, a company that connected athletes and technology through media and startup advisory services, and the first marketing hire at Will Ventures, an early-stage sports tech venture capital firm.

A Harvard Women’s Basketball alumna, Porter was captain of the team and has pursued a career focused on empowering athletes beyond their sport. Her contributions have earned her recognition such as Forbes 30 Under 30, and Sports Business Journal’s New Voices Under 30 and Front Office Sports’ Rising 25.