A-B InBev, Bud Light

The Heinicke Deal

Entrant Company
3PM/Weber Shandwick
Social Media
Entry Type
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Agency NetworkMcCann Worldgroup
Advertising Agency3PM/Weber Shandwick, New York
Entrant Company3PM/Weber Shandwick, New York
Advertising Agency (Additional)Draftline, New York
Chief Creative OfficerCiro Sarmiento / 3PM/Weber Shandwick
Group Creative DirectorChuck Pagano / 3PM/Weber Shandwick
Associate Creative DirectorSergio Monroy / 3PM/Weber Shandwick
Senior CopywriterAmeth Barrera / 3PM/Weber Shandwick
Executive Vice President, Agency LeadBrian Williams / 3PM/Weber Shandwick
Senior Vice PresidentJessica Brigandi / 3PM/Weber Shandwick
Vice PresidentJen Zink / 3PM/Weber Shandwick
AssociateKatie Mulcahy / 3PM/Weber Shandwick
Junior AssociatePaige Krikorian / 3PM/Weber Shandwick
VP, Integrated MediaSherman Fabes / 3PM/Weber Shandwick
Associate, Integrated MediaJake Spitz / 3PM/Weber Shandwick
US Chief Marketing OfficerBenoit Garbe / A-B InBev
VP Marketing, Bud LightAndy Goeler / A-B InBev
Senior Director, Bud LightMarcela Garcia / A-B InBev
Senior Digital Director, Bud LightCorey Brown / A-B InBev
Digital Director, Bud LightMatt Sparling / A-B InBev
Senior Comms DirectorLacey Clifford / A-B InBev
Director, Marketing CommunicationsMichael Goon / A-B InBev
Director, Sports MarketingJoe Barnes / A-B InBev
Associate Brand Manager, Sports MarketingEmily Velez / A-B InBev
Creative DirectorKeslie Watts / Draftline
Associate Creative DirectorDan Camano / Draftline
Senior CopywriterBen Kraft / Draftline
Senior Art DirectorKristen Price / Draftline
CopywriterEd Stockwell / Draftline
CopywriterZach Payne / Draftline
DesignerAbby Todd / Draftline
Senior StrategistDaniel Foci / Draftline
Project ManagerMasha Krougliak / Draftline

This 2022 Clio Sports Silver winning entry titled 'The Heinicke Deal' was entered for A-B InBev, Bud Light by 3PM/Weber Shandwick, New York. The advertising agency is part of the agency network: McCann Worldgroup. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Social Media. It consists of 1 video and 1 image.