Gatorade

GIForade

KANSAS CITY

2018

Entrant Company: VML
Medium: Direct
Category: Social Media
Entry Type: Product/Service

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Credits

Entrant Company	VML, Kansas City
Client	Gatorade, Chicago
Media Agency	OMD, Chicago
Production Company (additional)	Giphy, New York
Search and Social Agency	Nativ.ly, San Francisco
Production Company (additional)	HQG Studios
Media Agency	Resolution Media, Chicago
Sr. Director, Consumer Engagement	Kenny Mitchell / Gatorade
Associate Marketing Manager, Consumer Engagement	Brandon Rhodes / Gatorade
Head of Digital Strategy, Consumer Engagement	Michael Smith / Gatorade
Sr. Marketing Manager, Consumer Engagement	Rob McCutcheon / Gatorade
Global Chief Creative Officer	Debbi Vandeven / VML
North American Chief Creative Officer	John Godsey / VML
Executive Creative Director	Tony Snethen / VML
Group Creative Director	Glen Scott / VML
Creative Director	Jose Martinez / VML
Associate Creative Director	Kyle Gracey / VML
Senior Copywriter	Nate Steele / VML
Associate Director, Strategy & Insights	Mark Renken / VML
Managing Director, Client Engagement	Stephanie DeCelles / VML
Director, Client Engagement	Melissa Ide / VML
Sr. Account Manager, Client Engagement	Maggie Glenski / VML
Social Media Supervisor	Charles Gooch / VML
Channel Manager	Madeleine Stroth / VML
Senior Producer	Susan Hatten / VML
Production Business Manager	Betty Greiner / VML
Group Director	Brandon Saranik / OMD
Group Director	Nathan Mosack / Resolution Media
Senior Partner	Sam Klein / Nativ.ly
Director	Chris Kritsas / Nativ.ly
Head of Revenue	Alex Magnin / Giphy
Director of Marketing	Simon Gibson / Giphy
Business Owner	Ty Stecklein / HQG Studios

This 2018 Clio Sports Gold winning entry titled 'GIForade' was entered for Gatorade by VML, Kansas City. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Social Media. It consists of 1 video and 1 image.