Verizon

Pepsi Halftime Ultra Pass

NEW YORK

2022

Entrant Company: R/GA
Medium: Fan Engagement
Category: Digital
Entry Type: Product/Service

View Fullscreen

Video

Items

Credits

Agency Network	R/GA
Advertising Agency	R/GA, New York
Entrant Company	R/GA, New York
Advertiser	Verizon, Basking Ridge
Advertiser	Pepsi, Purchase
XR agency	TRIGGER, Los Angeles
Live Events in VR	8th Wall, Palo Alto
Software Company	8th Wall, Palo Alto
Global Chief Creative Officer	Tiffany Rolfe / R/GA
Global Executive Creative Director	Daniel Barak / R/GA
Group Executive Creative Director	Xavier Teo / R/GA
Creative Directors	Chris Dowling, Pawel Rokicki, Rene Van Wonderen, Ben Yabsley / R/GA
Creative	Kenzo Suda, Neil Bruce, Sean Diaz, Vitor Orem / R/GA
Production	Kira Doyle, Justine Kleeman, Lani Mann, Satoko Iinuma, Chris Detoy / R/GA
Client Services	Joe Ladd, Renienne Simmons, Amy Power, Michelle Chammas / R/GA
Content Studio	Rosie Ollero, Sandy Jung, Marissa Burnett, Tom Crew, James Dick / R/GA
Content Studio	Calvin Lee, Pete Karam, Christian Heilman / R/GA
Executive Producer	Juan Santillan / Six Degrees
Producer	Lauren Ciell / Six Degrees
Director	Tom Kirk / Six Degrees
Technical Director	Payton H. Peterson / Six Degrees
Director of Photography	Miles Hargrove / Six Degrees
Senior Client Partner & Regional Manager	Courtney Rose / TRIGGER
Producer	Gabriel Wyatt / TRIGGER
Senior Designer	Zara Mahmood / TRIGGER
Software Engineer	Christopher Poole / TRIGGER
Software Engineer	Brandon Hart / TRIGGER
SVP, Media, Entertainment & Sports	Adam Harter / PepsiCo
VP, Chief Marketing Officer	Todd Kaplan / PepsiCo
Senior Director	JP Bittencourt / PepsiCo
Director	Rich Funaoka / PepsiCo
Senior Brand Manager	Karissa Downer / PepsiCo
Executive Director, Head of Experiential Marketing	Christina Hull / Verizon
Technical Project Manager	Danny Parks / Verizon
Principle Engineer	Jaclyn Lazarus / Verizon
Distinguished Engineer	Craig Brown / Verizon
Distinguished Engineer	Sam Dhanda / Verizon
Senior Manager	Eric Greendyk / Verizon
Manager, Sports & Gaming Experiential Media & Engagement Team	Sean Williams / Verizon

This 2022 Clio Sports Shortlisted entry titled 'Pepsi Halftime Ultra Pass' was entered for Verizon by R/GA, New York. The advertising agency is part of the agency network: R/GA. The piece was submitted to the medium: Fan Engagement within the entry type: Product/Service and the category: Digital. It consists of 1 video and 1 image.