Gatorade

Beat the Blitz

KANSAS CITY

2018

Entrant Company: VML
Medium: Innovation
Category: Medium Innovation
Entry Type: Product/Service

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Credits

Entrant Company	VML, Kansas City
Client	Gatorade, Chicago
Media Agency	OMD, Chicago
Production Company (additional)	The Mill, New York
Public Relations Agency	Fleishman Hillard, Chicago
Media Agency	Zero Code, Los Angeles
Media Agency	Resolution Media, Chicago
Production Company (additional)	Microsoft, Redmond
Senior Director, Consumer Engagement	Kenny Mitchell / Gatorade
Head of Digital Strategy, Comsumer Engagement	Michael Smith / Gatorade
Senior Marketing Manager, Consumer Engagement	Rob McCutcheon / Gatorade
Associate Marketing Manager, Consumer Engagement	Brandon Rhodes / Gatorade
Global Chief Creative Officer	Debbi Vandeven / VML
North American Chief Creative Officer	John Godsey / VML
Executive Creative Director	Tony Snethen / VML
Group Creative Director	Glen Scott / VML
Copywriter	Scott Lichtenauer / VML
Copywriter	Jose Martinez / VML
Art Director	Erik Stark / VML
Art Director	Kyle Gracey / VML
Associate Director, Strategy & Insights	Mark Renken / VML
Managing Director, Client Engagement	Stephanie DeCelles / VML
Director, Client Engagement	Melissa Ide / VML
Senior Account Manager, Client Engagement	Maggie Glenski / VML
Social Media Supervisor	Charles Gooch / VML
Channel Manager	Madeleine Stroth / VML
Senior Producer	Susan Hatten / VML
Production Business Manager	Betty Greiner / VML
Group Account Director	Susanna Ernest / OMD
US Director	Dario Raciti / Zero Code
Director	Matthew Olmon / Zero Code
Senior Project Manager	Florence Vaillant / Zero Code
Director	Will Adams / The Mill
Senior Producer	Katie Kolombatovich / The Mill
Studio Manager	Spencer Reynolds / Microsoft
Senior Social Media Strategist	Tommy Trafton / Resolution Media
Social Media Strategist	Zach Babich / Resolution Media
Senior Vice President	Adam Woullard / FleishmanHillard

This 2018 Clio Sports Silver winning entry titled 'Beat the Blitz' was entered for Gatorade by VML, Kansas City. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Medium Innovation. It consists of 1 video and 9 images.