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Tide

Laundry Night

NEW YORK
2020
2020
Entrant Company
Saatchi & Saatchi New York/ Woven Collaborative
Medium
Partnerships, Sponsorships & Collaborations
Entry Type
Product/Service
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Items

Credits
Agency NetworkSaatchi & Saatchi
Advertiser BrandProcter & Gamble
Advertising AgencySaatchi & Saatchi New York / Woven Collaborative
Entrant CompanySaatchi & Saatchi New York/ Woven Collaborative
AgencyMarina Maher Ketchum/ Woven Collaborative
Media AgencyProcter & Gamble Fabric Care Media/ Woven Collaborative
Sports Public RelationsTaylor Strategy
Sports MarketingMKTG
Celebrity Talent AcquisitionPlatinum Rye Entertainment
Production CompanyBiscuit Filmworks
Production CompanyMoving Parts
Post Production CompanyHarbor Picture Company
Music/Sound CompanyPickle Music
Television NetworkNBC Universal
President North America Fabric Care Sundar Raman
Associate Brand DirectorAmy Krehbiel
Brand ManagerJennifer Maxwell
Assistant Brand ManagerBo Harrison
BBICKimberly Doebereiner
Manager, Advertising ProductionPaul Chick
Senior Media Brand ManagerKristen Barkimer
Head of Media PartnershipsCraig Stimmel
Media Investments & PartnershipsAdam Alvarez
Chief Executive OfficerAndrea Diquez
Chief Operation Officer Sarah Beaumont
Paul BichlerChief Creative Officer
Executive Creative DirectorDaniel Lobaton
Creative Director Zach Menna
Creative DirectorRich Singer
Associate Creative DirectorLauren Varvara
Senior Art DirectorJacopo Biorcio
Senior CopywriterBlake Morris
Head of ProductionDani Stoller
ProducerDanielle Hallack
Associate ProducerKatie Lemke
SVP, Account DirectorCheryl Loo
Account DirectorJennifer Brotman
Account SupervisorJennifer McGill
Account ExecutiveTJ Daigler
Planning DirectorNayantara Mukherji
Planning DirectorMike Mou
Digital DirectorAlan Lin
Senior Business Affairs ManagerLisa Rimmer
Communications and Influence Brand LeadDustin Sveum
Senior Account Supervisor, Brand ManagerAbbey Scalia
Director of Content MarketingEdwin Endlich
Vice President, Brand Engagement Bill Blatchley
Social Media StrategistDavid Whitely
Media DirectorTracey Suer
Associate Director of MediaPatrick McGuinness
Media Specialist Shannon Smith
Account DirectorSade Ayodele
Account ExecutiveHailey Barnes
Digital Specialist Mike Macias
Senior Vice President Sam Riber
Senior DirectorJordan Futscher
Account Associate Rob Sipniewski
Director, Sports MarketingBrad Griffiths
Director, TalentLori Heckman
Manager, TalentCasey Grochocinski
Manager, TalentValeria Holmes
DirectorAaron Stoller
Partner/Managing DirectorShawn Lacy
Executive ProducerHolly Vega
ProducerMala Vasan
Head of ProductionMercedes Allen-Sarria, Rachel Glaub
Director of PhotographyJo Willems
Director of PhotographyMatthew Libatique
Production DesignerAlexis Ross
Production DesignerTim Moen
ProducerMaureen Tunney
CEOZak Tucker
Senior EditorSteve Evans
Assistant EditorQuenton Jones
Executive ProducerJesse Schwartz
Senior ProducerJennifer Tremaglio
ColoristRoman Hankewycz
Flame ArtistZimei Song
Flame ArtistKevan Lee
Assistant Flame Artist Ben Williams
GFXCandy Sui
GFXQ Choi
GFXTed Chen
ComposerAlexis Estiz & Assa Raviv
Executive Producer Erika Freijo
Senior Vice President, Client PartnershipsMaureen Murphy
Vice President, Creative DirectorKim Blando
Creative DirectorAbby Marsh
Creative DirectorJoseph Kanellitsas
Director, Post Production Sal Jurado
Vice President, Creative PartnershipsSarah Wehrli

This 2020 Clio Sports Gold winning entry titled 'Laundry Night' was entered for Tide by Saatchi & Saatchi New York/ Woven Collaborative, New York, part of agency network: Saatchi & Saatchi. The piece was submitted to the medium: Partnerships, Sponsorships & Collaborations within the entry type: Product/Service. It consists of 1 video and 10 images.

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