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Tide

Laundry Night

NEW YORK
2020
2020
Entrant Company
Saatchi & Saatchi New York/ Woven Collaborative
Medium
Partnerships, Sponsorships & Collaborations
Entry Type
Product/Service
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Items

Credits
Agency NetworkSaatchi & Saatchi
Advertiser BrandProcter & Gamble, Cincinnati
Advertising AgencySaatchi & Saatchi New York / Woven Collaborative, New York
Entrant CompanySaatchi & Saatchi New York/ Woven Collaborative, New York
AgencyMarina Maher Ketchum/ Woven Collaborative, New York
Media AgencyProcter & Gamble Fabric Care Media/ Woven Collaborative, New York
Sports Public RelationsTaylor Strategy, New York
Sports MarketingMKTG, New York
Celebrity Talent AcquisitionPlatinum Rye Entertainment, New York
Production CompanyBiscuit Filmworks, New York
Production CompanyMoving Parts, New York
Post Production CompanyHarbor Picture Company, New York
Music/Sound CompanyPickle Music, New York
Television NetworkNBC Universal, New York
President North America Fabric Care Sundar Raman / Procter & Gamble
Associate Brand DirectorAmy Krehbiel / Procter & Gamble
Brand ManagerJennifer Maxwell / Procter & Gamble
Assistant Brand ManagerBo Harrison / Procter & Gamble
BBICKimberly Doebereiner / Procter & Gamble
Manager, Advertising ProductionPaul Chick / Procter & Gamble
Senior Media Brand ManagerKristen Barkimer / Procter & Gamble
Head of Media PartnershipsCraig Stimmel / Procter & Gamble
Media Investments & PartnershipsAdam Alvarez / Procter & Gamble
Chief Executive OfficerAndrea Diquez / Saatchi & Saatchi
Chief Operation Officer Sarah Beaumont / Saatchi & Saatchi
Paul BichlerChief Creative Officer / Saatchi & Saatchi
Executive Creative DirectorDaniel Lobaton / Saatchi & Saatchi
Creative Director Zach Menna / Saatchi & Saatchi
Creative DirectorRich Singer / Saatchi & Saatchi
Associate Creative DirectorLauren Varvara / Saatchi & Saatchi
Senior Art DirectorJacopo Biorcio / Saatchi & Saatchi
Senior CopywriterBlake Morris / Saatchi & Saatchi
Head of ProductionDani Stoller / Saatchi & Saatchi
ProducerDanielle Hallack / Saatchi & Saatchi
Associate ProducerKatie Lemke / Saatchi & Saatchi
SVP, Account DirectorCheryl Loo / Saatchi & Saatchi
Account DirectorJennifer Brotman / Saatchi & Saatchi
Account SupervisorJennifer McGill / Saatchi & Saatchi
Account ExecutiveTJ Daigler / Saatchi & Saatchi
Planning DirectorNayantara Mukherji / Saatchi & Saatchi
Planning DirectorMike Mou / Saatchi & Saatchi
Digital DirectorAlan Lin / Saatchi & Saatchi
Senior Business Affairs ManagerLisa Rimmer / Saatchi & Saatchi
Communications and Influence Brand LeadDustin Sveum / Marina Maher Ketchum
Senior Account Supervisor, Brand ManagerAbbey Scalia / Marina Maher Ketchum
Director of Content MarketingEdwin Endlich / Marina Maher Ketchum
Vice President, Brand Engagement Bill Blatchley / Marina Maher Ketchum
Social Media StrategistDavid Whitely / Marina Maher Ketchum
Media DirectorTracey Suer / Procter & Gamble Fabric Care Media
Associate Director of MediaPatrick McGuinness / Procter & Gamble Fabric Care Media
Media Specialist Shannon Smith / Procter & Gamble Fabric Care Media
Account DirectorSade Ayodele / Sports PR: Taylor Strategy
Account ExecutiveHailey Barnes / Sports PR: Taylor Strategy
Digital Specialist Mike Macias / Sports PR: Taylor Strategy
Senior Vice President Sam Riber / MKTG
Senior DirectorJordan Futscher / MKTG
Account Associate Rob Sipniewski / MKTG
Director, Sports MarketingBrad Griffiths / Platinum Rye Entertainment
Director, TalentLori Heckman / Platinum Rye Entertainment
Manager, TalentCasey Grochocinski / Platinum Rye Entertainment
Manager, TalentValeria Holmes / Platinum Rye Entertainment
DirectorAaron Stoller / Biscuit Filmworks
Partner/Managing DirectorShawn Lacy / Biscuit Filmworks
Executive ProducerHolly Vega / Biscuit Filmworks
ProducerMala Vasan / Biscuit Filmworks
Head of ProductionMercedes Allen-Sarria, Rachel Glaub / Biscuit Filmworks
Director of PhotographyJo Willems / Biscuit Filmworks
Director of PhotographyMatthew Libatique / Biscuit Filmworks
Production DesignerAlexis Ross / Biscuit Filmworks
Production DesignerTim Moen / Biscuit Filmworks
ProducerMaureen Tunney / Moving Parts
CEOZak Tucker / Harbor Picture Company
Senior EditorSteve Evans / Harbor Picture Company
Assistant EditorQuenton Jones / Harbor Picture Company
Executive ProducerJesse Schwartz / Harbor Picture Company
Senior ProducerJennifer Tremaglio / Harbor Picture Company
ColoristRoman Hankewycz / Harbor Picture Company
Flame ArtistZimei Song / Harbor Picture Company
Flame ArtistKevan Lee / Harbor Picture Company
Assistant Flame Artist Ben Williams / Harbor Picture Company
GFXCandy Sui / Harbor Picture Company
GFXQ Choi / Harbor Picture Company
GFXTed Chen / Harbor Picture Company
ComposerAlexis Estiz & Assa Raviv / Pickle
Executive Producer Erika Freijo / Pickle
Senior Vice President, Client PartnershipsMaureen Murphy / NBC Universal
Vice President, Creative DirectorKim Blando / NBC Universal
Creative DirectorAbby Marsh / NBC Universal
Creative DirectorJoseph Kanellitsas / NBC Universal
Director, Post Production Sal Jurado / NBC Universal
Vice President, Creative PartnershipsSarah Wehrli / NBC Universal

This 2020 Clio Sports Gold winning entry titled 'Laundry Night' was entered for Tide by Saatchi & Saatchi New York/ Woven Collaborative, New York. The advertising agency is part of the agency network: Saatchi & Saatchi. The piece was submitted to the medium: Partnerships, Sponsorships & Collaborations within the entry type: Product/Service. It consists of 1 video and 10 images.

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