A-B InBev, Bud Light

The Heinicke Deal

NEW YORK

2022

Entrant Company: 3PM/Weber Shandwick
Medium: Public Relations
Entry Type: Product/Service

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Credits

Agency Network	McCann Worldgroup
Advertising Agency	3PM/Weber Shandwick, New York
Entrant Company	3PM/Weber Shandwick, New York
Advertising Agency (Additional)	Draftline, New York
Chief Creative Officer	Ciro Sarmiento / 3PM/Weber Shandwick
Group Creative Director	Chuck Pagano / 3PM/Weber Shandwick
Associate Creative Director	Sergio Monroy / 3PM/Weber Shandwick
Senior Copywriter	Ameth Barrera / 3PM/Weber Shandwick
Executive Vice President, Agency Lead	Brian Williams / 3PM/Weber Shandwick
Senior Vice President	Jessica Brigandi / 3PM/Weber Shandwick
Vice President	Jen Zink / 3PM/Weber Shandwick
Associate	Katie Mulcahy / 3PM/Weber Shandwick
Junior Associate	Paige Krikorian / 3PM/Weber Shandwick
VP, Integrated Media	Sherman Fabes / 3PM/Weber Shandwick
Associate, Integrated Media	Jake Spitz / 3PM/Weber Shandwick
US Chief Marketing Officer	Benoit Garbe / A-B InBev
VP Marketing, Bud Light	Andy Goeler / A-B InBev
Senior Director, Bud Light	Marcela Garcia / A-B InBev
Senior Digital Director, Bud Light	Corey Brown / A-B InBev
Digital Director, Bud Light	Matt Sparling / A-B InBev
Senior Comms Director	Lacey Clifford / A-B InBev
Director, Marketing Communications	Michael Goon / A-B InBev
Director, Sports Marketing	Joe Barnes / A-B InBev
Associate Brand Manager, Sports Marketing	Emily Velez / A-B InBev
Creative Director	Keslie Watts / Draftline
Associate Creative Director	Dan Camano / Draftline
Senior Copywriter	Ben Kraft / Draftline
Senior Art Director	Kristen Price / Draftline
Copywriter	Ed Stockwell / Draftline
Copywriter	Zach Payne / Draftline
Designer	Abby Todd / Draftline
Senior Strategist	Daniel Foci / Draftline
Project Manager	Masha Krougliak / Draftline

This 2022 Clio Sports Gold winning entry titled 'The Heinicke Deal' was entered for A-B InBev, Bud Light by 3PM/Weber Shandwick, New York. The advertising agency is part of the agency network: McCann Worldgroup. The piece was submitted to the medium: Public Relations within the entry type: Product/Service. It consists of 1 video and 1 image.