Tide

Laundry Night

NEW YORK

2020

Entrant Company: Saatchi & Saatchi New York/ Woven Collaborative
Medium: Social Media
Category: Multi-Platform
Entry Type: Product/Service

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Credits

Agency Network	Saatchi & Saatchi
Advertiser Brand	Procter & Gamble, Cincinnati
Advertising Agency	Saatchi & Saatchi New York / Woven Collaborative, New York
Entrant Company	Saatchi & Saatchi New York/ Woven Collaborative, New York
Agency	Marina Maher Ketchum/ Woven Collaborative, New York
Media Agency	Procter & Gamble Fabric Care Media/ Woven Collaborative, New York
Sports Public Relations	Taylor Strategy, New York
Sports Marketing	MKTG, New York
Celebrity Talent Acquisition	Platinum Rye Entertainment, New York
Production Company	Biscuit Filmworks, New York
Post Production Company	Harbor Picture Company, New York
Music/Sound Company	Pickle Music, New York
Television Network	NBC Universal, New York
Production Company	Moving Parts, New York
President North America Fabric Care	Sundar Raman / Procter & Gamble
Associate Brand Director	Amy Krehbiel / Procter & Gamble
Brand Manager	Jennifer Maxwell / Procter & Gamble
Assistant Brand Manager	Bo Harrison / Procter & Gamble
BBIC	Kimberly Doebereiner / Procter & Gamble
Manager, Advertising Production	Paul Chick / Procter & Gamble
Senior Media Brand Manager	Kristin Barkimer / Procter & Gamble
Head of Media Partnerships	Craig Stimmel / Procter & Gamble
Media Investments & Partnerships	Adam Alvarez / Procter & Gamble
Chief Executive Officer	Andrea Diquez / Saatchi & Saatchi
Chief Operation Officer	Sarah Beaumont / Saatchi & Saatchi
Chief Creative Officer	Paul Bichler / Saatchi & Saatchi
Executive Creative Director	Daniel Lobaton / Saatchi & Saatchi
Creative Director	Zack Menna / Saatchi & Saatchi
Creative Director	Rich Singer / Saatchi & Saatchi
Associate Creative Director	Lauren Varvara / Saatchi & Saatchi
Senior Art Director	Jacopo Biorcio / Saatchi & Saatchi
Senior Copywriter	Blake Morris / Saatchi & Saatchi
Head of Production, Fabric Care	Dani Stoller / Saatchi & Saatchi
Producer	Danielle Hallack / Saatchi & Saatchi
Associate Producer	Katie Lemke / Saatchi & Saatchi
SVP, Account Director	Cheryl Loo / Saatchi & Saatchi
Account Director	Jennifer Brotman / Saatchi & Saatchi
Account Supervisor	Jennifer McGill / Saatchi & Saatchi
Account Executive	TJ Daigler / Saatchi & Saatchi
Planning Director	Nayantara Mukherji / Saatchi & Saatchi
Planning Director	Mike Mou / Saatchi & Saatchi
Digital Director	Alan Lin / Saatchi & Saatchi
Senior Business Affairs Manager	Lisa Rimmer / Saatchi & Saatchi
Communications and Influence Brand Lead	Dustin Sveum / Marina Maher Ketchum
Senior Account Supervisor, Brand Manager	Abbey Scalia / Marina Maher Ketchum
Director of Content Marketing	Edwin Endlich / Marina Maher Ketchum
Vice President, Brand Engagement	Bill Blatchley / Marina Maher Ketchum
Social Media Strategist	David Whitely / Marina Maher Ketchum
Media Director	Tracy Suer / Procter & Gamble Fabric Care Media
Associate Director of Media	Patrick McGuinness / Procter & Gamble Fabric Care Media
Media Specialist	Shannon Smith / Procter & Gamble Fabric Care Media
Account Director	Sade Ayodele / Taylor Strategy
Account Executive	Hailey Barnes / Taylor Strategy
Digital Specialist	Mike Macias / Taylor Strategy
Senior Vice President	Sam Riber / MKTG
Senior Director	Jordan Futscher / MKTG
Account Associate	Rob Sipniewski / MKTG
Director, Sports Marketing	Brad Griffiths / Platinum Rye Entertainment
Director, Talent	Lori Heckman / Platinum Rye Entertainment
Manager, Talent	Casey Grochocinski / Platinum Rye Entertainment
Manager, Talent	Valeria Holmes / Platinum Rye Entertainment
Director	Aaron Stoller / Biscuit Filmworks
Partner / Managing Director	Shawn Lacy / Biscuit Filmworks
Executive Producer	Holly Vega / Biscuit Filmworks
Producer	Mala Vasan / Biscuit Filmworks
Head of Production	Mercedes Allen-Sarria, Rachel Glaub / Biscuit Filmworks
Director of Photography	Jo Willems / Biscuit Filmworks
Director of Photography	Matthew Libatique / Biscuit Filmworks
Production Designer	Alexis Ross / Biscuit Filmworks
Production Designer	Tim Moen / Biscuit Filmworks
Producer	Maureen Tunney / Moving Parts
CEO	Zak Tucker / Harbor Picture Company
Senior Editor	Steve Evans / Harbor Picture Company
Assistant Editor	Quenton Jones / Harbor Picture Company
Executive Producer	Jesse Schwartz / Harbor Picture Company
Senior Producer	Jennifer Tremaglio / Harbor Picture Company
Colorist	Roman Hankewycz / Harbor Picture Company
Flame Artist	Zimei Song / Harbor Picture Company
Flame Artist	Kevan Lee / Harbor Picture Company
Assistant Flame Artist	Ben Williams / Harbor Picture Company
GFX	Candy Sui / Harbor Picture Company
GFX	Q Choi / Harbor Picture Company
GFX	Ted Chen / Harbor Picture Company
Composer	Alexis Estiz & Assa Raviv / Pickle
Executive Producer	Erika Freijo / Pickle
Senior Vice President, Client Partnerships	Maureen Murphy / NBC Universal
Vice President, Creative Director	Kim Blando / NBC Universal
Creative Director	Abby Marsh / NBC Universal
Creative Director	Joseph Kanellitsas / NBC Universal
Director, Post Production	Sal Jurado / NBC Universal
Vice President, Creative Partnerships	Sarah Wehrli / NBC Universal

This 2020 Clio Sports Gold winning entry titled 'Laundry Night' was entered for Tide by Saatchi & Saatchi New York/ Woven Collaborative, New York. The advertising agency is part of the agency network: Saatchi & Saatchi. The piece was submitted to the medium: Social Media within the entry type: Product/Service and the category: Multi-Platform. It consists of 1 video and 10 images.