NEWEST MEDIUMS

Listed below is the latest medium information, which includes the newest mediums, as well as a renamed medium. For more information, please visit the Mediums page.

• Creative Disruption (formerly known as Innovation) – Entries in this medium celebrate work that uses a
  specific media type in an especially original or unexpected way, challenging conventions and rethinking how
  the medium can be used to engage audiences. It recognizes bold, innovative approaches that shift norms,
  spark new possibilities, and redefine how marketing or advertising shows up in the world.
• Creative Strategy – Entries in this medium celebrate the strategic planning and breakthrough thinking
  behind creative campaigns. Work focuses on the development and execution of innovative strategies that
  effectively unlock insights and connect brands with their audiences. Entries will need to demonstrate
  a strong understanding of the brand, consumer behavior, and cultural insights, and how these factors
  contributed to a successful creative strategy.
• Culture & Influence – Entries in this medium celebrate creativity that shapes, reflects, or redefines culture.
  This medium honors work that authentically connects with communities, drives conversations, and makes
  an imprint on society — from popular culture moments to deep multicultural narratives.
• Use of Influencers – Entries in this medium highlight content featuring influencers, celebrities, or creators
  on social media and digital platforms. This approach uses their established reach to create awareness and
  engagement while maintaining alignment with brand objectives.

NEW & UPDATED CATEGORIES

Listed below is the latest category information, which includes new categories, renamed categories, and updated definitions. For more information, please visit the Mediums page.

Within the Audio Medium:

• Use of Technology

Within the Creative Commerce Medium:

• Gaming

Within the Direct Medium:

• Digital/Mobile

GLOBAL TALENT RANKINGS

See more details here.