Geico: Legend of the Lizard

Silver Award

Legend of the Lizard

Geico

United States

2025

Geico - Legend of the Lizard | Documentary...

Geico - His Rise | 30...

Geico - His Secret | 30...

Geico - His Influence | 30...

Geico - His Drive | 30...

Geico - Commercial Cuddles | Longform...

Geico - Nightmare | Longform...

Geico - Legend of the Lizard | Teaser...

Entrant Company

World War Seven

Entry Type

Product/Service

Launch Country

United States

Program

Clio Awards 2025

Medium Type

Professional

Medium

Film Craft

Category

Direction

This film tells the origin story of the famous Geico Gecko, beloved brand mascot. He has always been a notable but mysterious character, so we wanted to explore his roots: where did he come from, how did he grow up, what was he like as a teenager, how did he become the world’s leading insurance spokesperson (well… spokes lizard). Thus, we created a layered brand universe for Geico, a la the Marvel Universe - a chapter in the Geicoverse.

All 2025 Winners

Executions

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