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Legend of the Lizard
Geico
United States
2025
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Geico - Legend of the Lizard | Documentary...Geico - His Rise | 30...Geico - His Secret | 30...Geico - His Influence | 30...Geico - His Drive | 30...Geico - Commercial Cuddles | Longform...Geico - Nightmare | Longform...Geico - Legend of the Lizard | Teaser...Entrant Company
World War Seven
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Direction
Category
Direction
This film tells the origin story of the famous Geico Gecko, beloved brand mascot. He has always been a notable but mysterious character, so we wanted to explore his roots: where did he come from, how did he grow up, what was he like as a teenager, how did he become the world’s leading insurance spokesperson (well… spokes lizard). Thus, we created a layered brand universe for Geico, a la the Marvel Universe - a chapter in the Geicoverse.
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