VCCP and Native gave us the opportunity to craft a short film with a big misdirect – telling what appears to be the story of a kidnap victim/hostage returning home to his worried wife and two detectives, who have been tearing their hair out looking for him. However when his wife embraces him in relief, she finds that he smells like…. piña coladas? He tries to convince her that it’s just his unusually excellent Native deodorant, but she isn’t buying it. Did he get kidnapped, or go on a bender of a vacation? I guess we’ll never know.