European Parliament: Pass it on

Shortlist Award

Pass it on

European Parliament

Denmark

2025

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Entrant Company

&Co. / NoA

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Branded Entertainment & Content

Category

Film-Unscripted

The short-form documentary, Pass It On, captured hearts all over Europe. It is made to remind Europeans, that democracy is a collective responsibility. We tap into our collective past, present, and future through the intimate relationship between grandparents and grandchildren. As a viewer you become a secondary addressee to the advice passed from the grandparents to the grandchildren. The shoot itself became a democratic European project: Elders and grandchildren from all 27 EU member-states participated in the Pass-It-On-project together. Cast also participated in a Brussels press-conference and in press interviews in their home states. • 2 in 3 completed their view online • +339M COMPLETED online-views • The Cannes Film Festival and 3 other film festivals screened the short-form documentary. • 48% talked about the campaign with relatives and friends. • 29% say the campaign made an impact on their decision to vote • Voting turnout was 45% higher for those who recall the campaign.

All 2025 Winners

Credits

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