Unilever, Wall's, Cornetto : Unwrap It

Gold Award

Unwrap It

Unilever, Wall's, Cornetto

Turkey

2025

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Entrant Company

LOLA Mullenlowe

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Design Craft

Category

Graphic

The poster campaign blends the Cornetto wrapper with iconic summer elements—such as surfers, divers, boats, waves, and pool floats—to create six distinctive posters that capture the joy of summer. Launched across Europe and then expanding worldwide, the "Unwrap It" campaign was featured globally in OOH, with each design perfectly complementing beachscapes and coastal views.

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Credits

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