Silver
Award
Unwrap It
Unilever, Wall's, Cornetto
Turkey
2025
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06...Entrant Company
LOLA Mullenlowe
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Out of Home
Category
Billboard
The poster campaign blends the Cornetto wrapper with iconic summer elements—such as surfers, divers, boats, waves, and pool floats—to create six distinctive posters that capture the joy of summer. Launched across Europe and then expanding worldwide, the "Unwrap It" campaign was featured globally in OOH, with each design perfectly complementing beachscapes and coastal views.
Executions
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