The shipping industry transports millions of tons of frozen food to countries all over the world. This is vital for food access but comes with an environmental cost of its own. There is no bigger question for the global shipping industry to address right now, than its relationship with sustainability. DP World is a global shipping company with a global responsibility. We couldn’t create a campaign around sustainability without an equally big global action. We needed competitors to become partners so we presented robust data, showing that raising the frozen temperature for the cold chain in shipping by 3 degrees would not harm the food inside the containers, but for the world outside? Transformative. We successfully challenged an industry standard that had reigned for 100years. In 3 months, the coalition signed up 13 major partners. Together they represent a critical mass of 60% of the world’s global cold chain shipping.