The Rainforest Lab: Malekus. The Last 600.

Shortlist Award

Malekus. The Last 600.

The Rainforest Lab

Costa Rica

2025

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Entrant Company

BETC HAVAS

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Partnerships/Co-Creation

The Maleku tribe has been endangered for more than 10 years in Costa Rica. They are the smallest indigenous tribe in the country and their culture is destined to disappear in 15 years because no other Costa Ricans have contact with them besides farmers and miners occupying their territory. Hiqui, a Maleku influencer, battles to keep their culture alive through her content, showing their ancestral way of life, inviting the people to visit them. But more than being part of social media, she wants them to be part of Costa Ricans’ culture. The Rainforest Lab and Hiqui created five products based on the Maleku’s ancestral techniques to use as an invitation to know their culture and visit their tribe. Using Hiqui as the face of the campaign, making sure it didn’t feel as cultural appropriation, but instead as a platform for the Malekus to spread their culture. And we made it, the Maleku culture was impregnated into Costa Rican culture in art, music, tattoos, literature and so much more that even the Costa Rican Government recognized them as Intangible Cultural Heritage.

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Credits

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