Situation: Brazilian football teams can't compete with the salaries offered by European and Saudi clubs, making it harder and harder to keep their players. The Brazilian clubs turned to more and more sponsorship deals to raise money, but that came at a cost, as more and more logos and brands were added to the teams jerseys. The famous Santos, where Pele played for his entire career carries 11 logos on its once all white team kit. This is the norm to all Brazilian clubs. Brief: The brief was to promote Consul Washing Machines and show that the brand knows how to take care of the clothes Brazilian care most about - football jerseys. Objectives: Consul wanted to consolidate itself as a brand that understands how to truly take care of the clothes Brazilians care the most about, increasing brand love and generating conversation around its new line of washing machines. We turned to a sponsorship deal in order to promote our washing machines. But we turned to a new kind of sponsorship deal. We bought every space on the jerseys of some of the most traditional football clubs in Brazil and cleaned them, by getting rid of every brand logo that was on those jerseys and returning them to its original form where the team kits had not outside interference.