In Mexico, thousands of children are being recruited through mobile video games to join organized crime. These video games are played on their smarthphones, which are the preferred medium for 81.4% of gamers, making them more exposed. They become easy prey for drug cartels, who seek to approach them through gaming. Movistar Telecom is a socially responsible brand that cares about providing gamers with a safe environment. That's why they created a video game film, an engaging piece of content that connected with audiences through the entertainment of gaming while delivering a message based on real-life events. Using a video game narrative, they aimed to warn children and young people that getting involved with drug cartels leads to fatal consequences. No matter how appealing it may seem, it never ends well. At the same time, they sought to raise awareness among parents to supervise their children more closely and not allow the drug cartel to play with their lives. For Movistar Telecom, this is not a game. To counteract and minimize the growing impact of these harmful practices, they decided to act with content that appeals to the tastes and interests of the target audience: video games.