Every ad PEDIGREE makes around the world has one universal similarity. It always features a dog in it. We wondered, what if that dog could be adoptable. Partnering with Nexus Studios, we’ve developed a bespoke AI system that can transform a single image of a shelter dog into studio quality photography. This 'glow up' image is then mapped to a CGI rig, allowing the photo-real double to be positioned in any pose to suit any piece of PEDIGREE creative.   From main meal, treat and retail ads, every dog we feature can now be a real shelter dog who needs a home.   Adoptable places local shelter dogs into the ads you see, and when that dog is adopted it’s instantly dropped out of media rotation. The Adoptable initiative supercharges our brand purpose. Now every dollar we spend on media doesn’t just take our products to the world, it takes shelter dogs, too.