Artotel Group: Rockstar Status

Bronze Award

Rockstar Status

Artotel Group

Indonesia

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company

Ogilvy Singapore

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Acquisition & Retention

Every hotel loyalty program, including the biggest global 5-star chains, offers the same rewards such as complimentary breakfasts, late check-outs and free room upgrades. Artotel Group, a Southeast-Asian luxury hotel chain known for its creative hospitality and love for local arts and culture, didn’t want to become part of the template. So they revamped their loyalty program to make their hotels more like exciting travel experiences, not just places to stay. They created a whole new tier called "Rockstar", where the most loyal guests are rewarded with a complimentary stay where they can do anything they want. The campaign, "Rockstar Status", promotes this exclusive, first-of-its-kind tier and the perks that come along with it.

All 2025 Winners

Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Creative Commerce to Celebrate Your Team

Order Now