Luckin Coffee, a Chinese chain, diverges from Starbucks' elitism by offering more affordable options to all Chinese. Its "online coffeeshop" platform, with convenient ordering and pickup, has gained popularity quickly. Luckin's growth relies on a virtuous cycle: popular products attract consumers, investors, and franchisees. However, the coffee environment is not optimistic. To restore franchisee confidence, a robust marketing campaign must showcase bustling stores and continuous orders nationwide. So, we innovatively developed this new flavor of latte by adding Chinese baijiu to coffee. "Important note: At only 0.5% alcohol in each serving most countries would specify this as 'alcohol free'. But in China all promotional materials are required to display warnings against alcoholism and to avoid while driving, during pregnancy and not to be sold to minors. This beverage was created with the 'unique flavor' of Kweichow Moutai and its marketing to be provocative and humorous."