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Shortlist Award
Atomic
Smirnoff
United Kingdom
2025
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Execution Video
Entrant Company
Riff Raff Films
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Visual Effects
Category
Visual Effects
The Atomic commercial for Smirnoff revolves around a lively, high-energy party set to the upbeat track “W.A.R.R.I.O.R.S” by Too Many Zooz. It features a diverse group of dancers moving in rhythm, with bold visuals and bright colours creating an engaging, celebratory atmosphere. 'Atomic' emphasises inclusivity, showing how Smirnoff brings people together for an unforgettable night. The choreography reflects the vibrant spirit of the brand, with dynamic movements and energetic vibes. Overall, the commercial captures the joy of social connection through a modern, electrifying party scene.
Credits

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