Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. In collaboration with VCCP, Co-op worked with multi award-winning director Sam Gainsborough and production house Blinkink to bring to life a 60" campaign film - Owned By You, Right By You. The film was created using stop motion with printed till receipts, ensuring the honest everyday details of real-life receipts, such as text, symbols, barcodes and numbers, played a huge role in the film. The 60" film is made up of 899 individual frames being printed through a real-life receipt printer, and the final film is the mesmerising result.