IKEA aims to help more people get a good night’s sleep. To highlight this and promote their affordable sleep range, we developed a unique roller blind featuring IKEA’s message and a sleep product printed on the outside. We then recruited "Sleepfluencers." Anyone could apply and receive the roller blind for free in exchange for turning their window into ad space for IKEA. The campaign quickly gained traction, with all blinds claimed within 24 hours. This functional solution not only helped Sleepfluencers block out light for better sleep but also promoted IKEA's sleep range to their neighbors and passersby. The Sleepfluencer initiative garnered significant media attention, with over 100 publications worldwide covering the campaign.