Mizani’s "Braided History" campaign celebrates the resilience and cultural pride of Puerto Rico’s Afro-descendant community through a visually striking narrative. Inspired by the ancestral tradition of braiding secret escape routes into hair during slavery, the campaign highlights the profound connection between identity, beauty, and freedom. With bold duotone portraits of Afro-Puerto Rican women adorned in historically significant braids, each image symbolizes empowerment and resistance against modern-day discrimination. This initiative not only educates the public on the deep cultural roots of Afro-textured hair but also coincided with the passing of a groundbreaking law in Puerto Rico prohibiting hair discrimination. By bringing these powerful stories to life, Mizani reaffirms its commitment to advocating for inclusivity and embracing the beauty of all hair textures.