This work humorously showcases Globant's consumer-centric approach, crucial in the B2B landscape. Unlike competitors, Globant prioritizes consumer needs, reflected in the ad by laughing at the outdated tech trends that other businesses think are really important to their consumers. By contrasting with traditional B2B models, it highlights Globant's agility and commitment to delivering delightful user experiences. This campaign exemplifies Globant's B2B2C identity reinforcing Globant's position as a transformative partner in the digital solutions market.