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Award
Adidas x Farm Rio - 10 years of collaboration
Farm Rio
Brazil
2025
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Entrant Company
LOS FILMS
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Cinematography
Category
Cinematography
Celebrating 10 years of creative synergy, the Adidas x FARM Rio campaign video, directed by Gabriel Novis, captures athletes and models in FARM Rio’s vivid prints on a sand platform tethered to a hot air balloon. Playing the Brazilian game “altinha” high above the beach, the campaign embodies the vibrant, collaborative spirit of both brands and showcases Adidas’ iconic three stripes reimagined through a tropical Brazilian lens.
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