Entrant Company
LOS FILMS
Entry Type
Product/Service
Celebrating 10 years of creative synergy, the Adidas x FARM Rio campaign video, directed by Gabriel Novis, captures athletes and models in FARM Rio’s vivid prints on a sand platform tethered to a hot air balloon. Playing the Brazilian game “altinha” high above the beach, the campaign embodies the vibrant, collaborative spirit of both brands and showcases Adidas’ iconic three stripes reimagined through a tropical Brazilian lens.