This campaign was created for Real Betis for their 116th anniversary, at a time when the club was looking to reaffirm its bond with its fan base and attract new members through the phrase that all Betis fans encounter when they enter the Benito Villamarín stadium: "From parents to children. From grandparents to grandchildren.". Seville's football rivalry is a deep-rooted cultural legacy, epitomized by Real Betis. The club's belief that one is born into the Betis family inspired the creation of the Betis Pregnancy Test. This product, more than a diagnostic tool, is a statement of identity, ensuring newborns first see Betis' green and white colors, not those of rivals Sevilla FC. The aim was to integrate Real Betis into Seville families from the start, reflecting the city's fusion of football and family. The test sold out in 48 hours, sparking a surge in club memberships nearing the 50,000 caps, demonstrating the campaign's success. The digital presence was also exceptional, with 17 million views and 50,000 mentions in 24 hours, rivalling global celebrities like Taylor Swift. It resulted in 405 newborn memberships.