Capaxia is a consulting firm that provides business leaders and change agents with the tools and information needed to develop and create an inclusive and diverse environment in their organizations. "Capaxia is committed to helping companies find and live their purpose." Gina Badenoch, founder of Capaxia. That's why she created Rainbow Washing Detector, an application that can scan any product with the colors of the IQ flag to find out how much that product supports the community and put pressure for more companies to start transforming their business and making a more real contribution to the community.