Jian Ai Elderly Charity Center: Lost in Time

Bronze Award

Lost in Time

Jian Ai Elderly Charity Center

China

2025

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Entrant Company

Dentsu Creative China

Program

Clio Health 2025

Advertiser Category

Health Awareness & Advocacy

Medium

Creative Use of Media

Category

Creative Use of Media

Presenting Lost in Time, one-of-a-kind artworks created by those suffering from Alzheimer’s. Through the Clock Drawing Test, we turned the time lost by the Alzheimer’s patients into a display, campaign and real timepieces, offering a window into the distorted world of these patients. On World Alzheimer’s Day, a display in the Shanghai metro was launched. It garnered over 17 million people walked through the display in 40 days. On World Health Day, we held an online auction. In 5 days, the watch was bid for at 20 times the regular price of an electronic watch. Bringing diagnostic testing out of the hospital and into everyday life will benefit more people.

All 2025 Winners

Credits

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