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Shortlist Award
Kid Walkers
Multiópticas
Spain
2025
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Execution Video
Entrant Company
LLYC
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Public Relations
Category
Use of Talent & Influencers
Studies show that some children barely spend 35 minutes outdoors per day—half the time our pets do—contributing to rising childhood myopia. This inspired “Kid Walkers”, a humorous campaign highlighting the importance of outdoor time to prevent it."
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