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Shortlist Award
The Heroes
The Coca-Cola Company
United States
2025
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Case Study Video

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Execution Video
Entrant Company
Electric Theatre Collective
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Animation
Category
Animation
This innovative project seamlessly blends CGI with traditional 2D animation, illustration, and painting, bridging the worlds of high-end visual effects and classic comic book art. A carefully curated design bible, built from original concept art, ensured both authenticity to the Marvel Universe and a unique style for each character, with special attention to their contrasting looks. The 3D team crafted detailed character models and bespoke FX systems, with Daredevil presenting a particularly unique challenge—his constantly evolving watercolor look was achieved by transforming realistic shading into organic blocks of color and texture. Working closely with the director, a detailed previs laid the foundation for filming and editing, while character animations were designed to reflect the true personalities of these iconic Marvel heroes and villains. The result is a visually stunning, dynamic fusion of traditional artistry and modern CGI techniques.
Credits

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