B&Q is the UK’s leading DIY retailer. Well known and loved in Britain, but as other players move into the market, it’s important that they continue to be the preferred choice by the market. The main challenge was to continue to grow brand preference, and do so by reminding the nation that B&Q empower them to improve their homes however they require. Bringing back B&Q’s historic slogan “You can do it” and loading it with emotion and importance.