Volaris Airlines: W1NG COD3S

Shortlist Award

W1NG COD3S

Volaris Airlines

Mexico

2025

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Entrant Company

Havas HOY

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Social Media

Volaris W1NG COD3S turned airplane wings into discount machines. 83% of in-flight photos capture the airplane wing, yet no one ever noticed the registration code printed on it—until Volaris made it valuable. Passengers simply snapped a pic, entered the code at volariswingcode.com, and unlocked instant flight discounts. The promo took off, flooding social media and even working on competitor planes. With 179,692 codes redeemed, a 98% conversion rate, and zero ad spend, Volaris proved that sometimes, the best media space is already in the sky.

All 2025 Winners

Credits

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