Volaris W1NG COD3S turned airplane wings into discount machines. 83% of in-flight photos capture the airplane wing, yet no one ever noticed the registration code printed on it—until Volaris made it valuable. Passengers simply snapped a pic, entered the code at volariswingcode.com, and unlocked instant flight discounts. The promo took off, flooding social media and even working on competitor planes. With 179,692 codes redeemed, a 98% conversion rate, and zero ad spend, Volaris proved that sometimes, the best media space is already in the sky.