“Ute” is Australian for truck. And no ute holds a place in Australian hearts quite like the Toyota HiLux. Over the last five decades, it has become more than just a ute—it’s an icon in a league of its own, famous for its unmatched reliability. While our competitors focused on exaggerated sleek designs and fleeting new features, we focused on the biggest differentiator in the market - our reliability. We staged a problem only a HiLux could solve, rounding off our story with a dollop of timeless Australian wisdom —you don’t send a ute to do a HiLux job.