Shortlist
Award
WWF Save What You See
WWF Deutschland
Germany
2025
Share:
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
Entrant Company
SAINT ELMO´S GERMANY
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Digital/Mobile
Category
Banners & Rich Media Advertising
As an NGO, WWF relies on donations. But people are getting weary of donating because they never really get to see the good that their money does.
To change this, WWF created Save What You See – the first mobile banner that made the impact of donations visible.
The banner used the exact size of mobile screens to show much area of the Amazon rainforest was being saved by clicking on it. By letting people experience the difference that their money was making in real-time, WWF took down a big mental obstacle among potential donors.
Credits
To see entry credits,
create an account
or
log in.
Logging in grants access to Advanced Search and more Entry Details.
Duplicate statues available now
Buy a Statue in
Digital/Mobile
to Celebrate Your Team
Related Winners
Entrant Company
Klick Health
Medium Type
Professional
Medium
Film Craft
Category
Copywriting
Entrant Company
Klick Health
Medium Type
Professional
Medium
Film
Category
Five Minutes and Over
Entrant Company
Klick Health
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation
Advertising
by David Gianatasio
by David Gianatasio
Advertising
by David Gianatasio
by David Gianatasio
