Shionogi & Co., Ltd. / Pixie Dust Technologies, Inc.: SoundCare (Gamma Wave Sound)

Shortlist Award

SoundCare (Gamma Wave Sound)

Shionogi & Co., Ltd. / Pixie Dust Technologies, Inc.

Japan

2025

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Entrant Company

Droga5 Tokyo part of Accenture Song

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Innovation

Category

Partnerships & Collaboration

Japan faces a looming dementia crisis, with 1 in 5 seniors expected to suffer from dementia by 2025—a disease with no definitive cure and conventional prevention methods deemed difficult to sustain. SoundCare (Gamma Wave Sound) is a dementia prevention initiative utilizing groundbreaking sound modulation technology that induces brainwaves associated with cognition, to transform ordinary places into cognitive care spaces. This transformative initiative inspires individuals and organizations to join the fight against dementia, collectively creating a sustainable and equitable future.

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Credits

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