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Silver Award
Corona Extra Lime: The Company
Corona
China
2025
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Entrant Company
AB Inbev
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Business Transformation
Category
Complete Transformation
Four years ago, Corona identified a lack of high-quality limes in China, the world's largest beer market. Instead of importing, they created the Corona Extra Lime brand and established the Extra Lime Company, empowering local farmers to grow top-quality limes. This initiative boosted both the beer's quality and the farmers' livelihoods. Recognizing similar issues in South Africa, Corona replicated this model, partnering with local governments to create sustainable lime farms. The Extra Lime Company provided year-round jobs, increased incomes, and ensured a consistent lime supply for the iconic Corona ritual. This model, successful in China and South Africa, can be exported to other countries with lime deficits, transforming local economies. The initiative led to a 279% increase in cultivated areas in China, a 70% lime production rate in South Africa, and significant community benefits. In 2024, Corona plans to expand this model globally, ensuring sustainable lime production and continued positive impact on local communities.
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