Life Insurance Philanthropy Foundation: Emotion Store - Buy Good emotions, Sell Bad emotions!

Shortlist Award

Emotion Store - Buy Good emotions, Sell Bad emotions!

Life Insurance Philanthropy Foundation

South Korea

2025

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Entrant Company

ThreeRabbitsCompany

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Business Transformation

Category

Services

As part of a mental health campaign, we've launched , a digital platform designed to help teens manage their emotions. Here, they can "sell" negative feelings and "buy" positive ones. Inspired by the photo card trend among Korean teenagers, we've created a new culture of trading emotion cards with uplifting messages, fostering a cycle of positivity. As a result, many renowned influencers have gladly supported our initiative. In collaboration with Korea's top convenience store, The Emotion Store has expanded offline. So far, we've had 1.5 million visits and facilitated over 130,000 emotion exchanges. This initiative has successfully filled teenagers' hearts with positive emotions.

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Credits

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