Lightbox
Shortlist Award
Magnetic Stories
Siemens Healthineers
United States
2025
Share:
Facebook Linkedin X

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Board Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Study Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Audio
Entrant Company
Area 23, an IPG Health Company
Entry Type
Business to Business
Program
Clio Awards 2025
Medium Type
Professional
Medium
Audio
Category
Specific Target Audience
Magnetic Stories transforms the audio of scary Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks. With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a giant, cold, scary machine. Instead, it is a gateway to a delightful experience for children, allowing pediatric patients to immerse themselves in original stories during their scans, easing their fears about the MRI machines and contributing to their overall health journey.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Audio to Celebrate Your Team

Ads of the World

The Wait Image
The Wait

Foundation for Housing

France
It's All Good Form Image
It's All Good Form

Five Iron Golf

United States
Dope Jams Image
Dope Jams

Pizza Pizza

Canada