Entrant Company
Area 23, an IPG Health Company
Entry Type
Business to Business
Launch Country
United States
Medium
Branded Entertainment & Content
Magnetic Stories transforms the audio of scary Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks.
With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a giant, cold, scary machine. Instead, it is a gateway to a delightful experience for children, allowing pediatric patients to immerse themselves in original stories during their scans, all while easing their fears about the MRI machines and contributing to their overall health journey.
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