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Silver Award
Magnetic Stories
Siemens Healthineers
United States
2025
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Entrant Company
Area 23, an IPG Health Company
Entry Type
Business to Business
Program
Clio Awards 2025
Medium Type
Professional
Medium
Innovation
Category
Audio
Magnetic Stories transforms the audio of scary Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks. With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a giant, cold, scary machine. Instead, it is a gateway to a delightful experience for children, allowing pediatric patients to immerse themselves in original stories during their scans, all while easing their fears about the MRI machines and contributing to their overall health journey.
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