PENNY: PRICE PACKS

Shortlist Award

PRICE PACKS

PENNY

Germany

2025

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Entrant Company

SERVICEPLAN GERMANY

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Business Transformation

Category

Experience

Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. Price Packs are available in all 2100 Penny markets in Germany, promoted by an OOH campaign as striking as the packaging.

All 2025 Winners

Credits

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