Gold
Award
PRICE PACKS
PENNY
Germany
2025
Share:
Entrant Company
SERVICEPLAN GERMANY
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Commerce
Category
Innovative Use of Channel
Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. Price Packs are available in all 2100 Penny markets in Germany, promoted by an OOH campaign as striking as the packaging.
Credits
Advertising Agency
SERVICEPLAN GERMANY
Munich
Advertising Agency
SERVICEPLAN GERMANY
Munich
Advertising Agency
SERVICEPLAN GROUP
Munich
Advertising Agency
SERVICEPLAN GROUP
Munich
Production Company
We Make Them Wonder
Munich
Advertiser / Brand
PENNY Markt
Cologne
Photography Studio
BRANSCH Europe
Hamburg
Sound Design / Music Company
Supreme Music
Hamburg
Media Agency
PION3ERS
Düsseldorf
Production Company
elbedesigncrew
Hamburg
Requisiter / Prop
Atelier Wolfrik Fischer
Munich
Sound Recording
Hastings Audio Network
Hamburg
Global Chief Creative Officer
Alex Schill
SERVICEPLAN GROUP
Managing Partner
Christoph Everke
SERVICEPLAN GERMANY
CMO
Dr. Jan Flemming
PENNY Markt
German Chief Creative Officer
Till Diestel
SERVICEPLAN GROUP
Executive Creative Director
Moritz Dornig
SERVICEPLAN GERMANY
Creative Director
Matthäus Frost
SERVICEPLAN GERMANY
Creative Director
Sebastian Bialon
SERVICEPLAN GERMANY
Final Art Director
Alexandra Felbinger
SERVICEPLAN GERMANY
Motion Designer
Philipp Elsner
SERVICEPLAN GERMANY
Account Manager
Alessia Scheffler
SERVICEPLAN GERMANY
Senior Account Manager
Nadine Samweber
SERVICEPLAN GERMANY
General Manager
Yvonne Hesse
SERVICEPLAN GERMANY
Working Student
Sophie Feichtner
SERVICEPLAN GERMANY
Trainee Copy
Melanie Hauck
SERVICEPLAN GERMANY
Junior Art Director
Lukas Plapst
SERVICEPLAN GERMANY
Designer
Vira Ronkina
SERVICEPLAN GERMANY
Senior Art Director
Jonas Menze
SERVICEPLAN GERMANY
Art Director
Fabian Kräkel
SERVICEPLAN GERMANY
Account Director
Wiebke Müller
SERVICEPLAN GERMANY
Account Director
Frederike Striegel
SERVICEPLAN GERMANY
Creative Director
Maximilian Hesse
SERVICEPLAN GERMANY
Executive Integrated Producer
Jennifer Schulz
SERVICEPLAN
Photographer
Silvio Knezevic
Styling
Karin Degener
Dummy Packaging/Modelmaker
Wolfrik Fischer
Lithographer
Nedzad Karahodzic
SERVICEPLAN GERMANY
Senior Retoucher
Sandra Meyer
SERVICEPLAN GERMANY
COO
Dr. Stefan Görgens
PENNY Markt
CMO
Dr. Jan Flemming
PENNY Markt
Head of Brand Marketing
Werner Hesse-Quack
PENNY Markt
Lead Brand & Campaign Marketing
Marcel Otten
PENNY Markt
Head of Private Label
Oliver Schwarz
PENNY Markt
Art Director
Camille Nizet
SERVICEPLAN GERMANY
Art Director
Tanvi Phalak
SERVICEPLAN GERMANY
Art Director
Rohil Borole
SERVICEPLAN GERMANY
Art Director
Kai West Schlosser
SERVICEPLAN GERMANY
Copywriter
Shruthi Subramanian
SERVICEPLAN GERMANY
Copywriter
Javier Granados
SERVICEPLAN GERMANY
Executive Creative Director
Lorenz Langgartner
SERVICEPLAN GERMANY
Executive Creative Director
Franz Röppischer
SERVICEPLAN GERMANY
Creative Director
Dennis Fritz
SERVICEPLAN GERMANY
Junior Motion Designer
Michal Kuśmierz
SERVICEPLAN GERMANY
3D Artist
Fabio Ziplies
Post-production
János Kiss
Executive Producer
Paul Jax
We Make Them Wonder
Executive Producer
Niclas Löffler
We Make Them Wonder
Executive Producer
Maximilian Valentin
We Make Them Wonder
Producer
Daniela Boldt
We Make Them Wonder
Composer & Managing Director
Maximilian Olowinsky
Supreme Music
Global Head of Creative Operations
Sabine Gwinner
SERVICEPLAN GROUP
Senior Creative Operations Manager
Martina Ahrens
SERVICEPLAN GROUP
Creative Operations Manager
Susan Horn
SERVICEPLAN GROUP
Junior Creative Operations Manager
Alexandra Grimm
SERVICEPLAN GROUP
PR
Karan Novas
Tulom
PR
Felipe Turlão
Tulom
Recording Engineer
Oscar Meixner
Hastings Audio Network
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