Shortlist
Award
PRICE PACKS
PENNY
Germany
2025
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Entrant Company
SERVICEPLAN GERMANY
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Direct
Category
Use of Product
Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. Price Packs are available in all 2100 Penny markets in Germany, promoted by an OOH campaign as striking as the packaging.
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