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Shortlist Award
Poke The Bear
Smokey The Bear
United States
2025
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Entrant Company
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Student
Medium
Student Public Relations
Category
Cause Related
Would you rather be in the woods with a man or a bear? "Poke the Bear" is a bold, multi-channel campaign that reimagines Smokey the Bear as a modern advocate for women’s safety in the outdoors.
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