As the world returned to normalcy post-Covid, so did old habits that compromise hand hygiene – such as the common one of wiping one’s hands on the condensation on a cold drink and passing it off as 'handwashing'. This is particularly problematic and potentially life-threatening in India where it is customary to eat with hands in lieu of cutlery – and many Indians don’t have easy access to soap and running water before mealtimes and in their day to day. But what they do have, most commonly, is a cold drink to go with their food. The Condensation Cleanser is a low-cost, effective and highly-scalable innovation for handwashing as it offers a new viable alternative for many who have no immediate access to soap and running water, in the form of a sticker to be placed on cold drinks. These stickers are infused with Lifebuoy’s patented anti-bacterial formulation, designed to be activated by condensation. Upon contact with condensation, the dry agent dissolves, instantly dispensing the cleanser which cleans hands without leaving any residue. By leaning into the cultural behaviour and hacking the subconscious act of wiping fingers with condensation, this simple 5cm by 3cm sticker turns every conceivable beverage into unmissable hand hygiene reminders that allow Lifebuoy to escape the confines and clutter of traditional outdoor media spaces and into anywhere a beverage can be found by tapping on the distribution network and the supply chain of beverage brands. It's not just a format to be viewed like traditional out-of-home placements, but an intuitively interactive innovation with hygiene benefits. Both a reminder and solution for hand hygiene, the Condensation Cleanser brings Lifebuoy's purpose into action, and more importantly, into the hands of those who have unequal access.