Siemens Healthineers: Magnetic Stories

Shortlist Award

Magnetic Stories

Siemens Healthineers

Portugal

2025

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Entrant Company

Area 23, an IPG Health Company

Entry Type

Direct-to-Consumer - Unbranded

Program

Clio Health 2025

Advertiser Category

Pharmaceutical

Medium

Experience / Activation

Category

Audio

Magnetic Stories transforms the scary audio of Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks. With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a giant, cold, scary machine. Instead, it is a gateway to a delightful experience for children, allowing pediatric patients to immerse themselves in original stories during their scans, easing their fears about the MRI machines and contributing to their overall health journey.

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Credits

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