Canon: The Full Picture: Ice Cream, First Day of School, Pool, Park, Bike

Shortlist Award

The Full Picture: Ice Cream, First Day of School, Pool, Park, Bike

Canon

United Arab Emirates

2025

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Icecream...

First Day of School...

Pool...

Park...

Bike...

Entrant Company

INGO Hamburg

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Category

Every day, parents around the world use their Canon cameras to capture their children's lives. The trade-off? They’re often not in the pictures themselves. For International Father’s Day, we celebrated dads who selflessly preserve these memories, even though they’re rarely part of them. Shot entirely with Canon cameras, the campaign features photos capturing significant, everyday moments in children's lives. Each image subtly includes the shadow of the father behind the camera, representing his unseen presence in the memory he’s helping create.

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Executions

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