Bronze
Award
The Full Picture: Ice Cream, First Day of School, Pool, Park, Bike
Canon
United Arab Emirates
2025
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Icecream...
First Day of School...
Pool...
Park...
Bike...Entrant Company
INGO Hamburg
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Print
Category
Print
Every day, parents around the world use their Canon cameras to capture their children's lives. The trade-off? They’re often not in the pictures themselves.
For International Father’s Day, we celebrated dads who selflessly preserve these memories, even though they’re rarely part of them.
Shot entirely with Canon cameras, the campaign features photos capturing significant, everyday moments in children's lives. Each image subtly includes the shadow of the father behind the camera, representing his unseen presence in the memory he’s helping create.
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